{"id":188219,"date":"2025-09-17T12:43:32","date_gmt":"2025-09-17T10:43:32","guid":{"rendered":"https:\/\/www.myes.school\/?p=188219"},"modified":"2025-09-17T12:43:38","modified_gmt":"2025-09-17T10:43:38","slug":"vocabulaire-marketing-anglais","status":"publish","type":"post","link":"https:\/\/www.myes.school\/fr\/magazine\/exercices-et-grammaire\/vocabulaire-anglais\/vocabulaire-marketing-anglais\/","title":{"rendered":"Tout savoir sur le vocabulaire marketing en anglais"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"188219\" class=\"elementor elementor-188219\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9e715e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9e715e\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4ba715\" data-id=\"e4ba715\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70e78ca elementor-widget elementor-widget-text-editor\" data-id=\"70e78ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Si vous travaillez dans le secteur du marketing, vous avez sans doute remarqu\u00e9 que l&#8217;anglais est utilis\u00e9 tr\u00e8s souvent. Que ce soit dans une r\u00e9union, sur une plateforme ou dans un rapport strat\u00e9gique, l&#8217;anglais est partout ! C&#8217;est pourquoi conna\u00eetre le vocabulaire marketing en anglais est devenu indispensable, m\u00eame quand on travaille en France.<\/p><p>Dans cette fiche de vocabulaire, d\u00e9couvrez tous les mots et expressions \u00e0 conna\u00eetre dans le secteur du marketing !<\/p><h2>Les bases du vocabulaire marketing en anglais<\/h2><ul><li><p><strong>Brand<\/strong> \u27a1\ufe0f Marque<\/p><\/li><li><p><strong>Product<\/strong> \u27a1\ufe0f Produit<\/p><\/li><li><p><strong>Customer<\/strong> \u27a1\ufe0f Client<\/p><\/li><li><p><strong>Consumer<\/strong> \u27a1\ufe0f Consommateur<\/p><\/li><li><p><strong>Market<\/strong> \u27a1\ufe0f March\u00e9<\/p><\/li><li><p><strong>Competition<\/strong> \u27a1\ufe0f Concurrence<\/p><\/li><li><p><strong>Market share<\/strong> \u27a1\ufe0f Part de march\u00e9<\/p><\/li><li><p><strong>Market research <\/strong>\u27a1\ufe0f \u00e9tude de march\u00e9<\/p><\/li><li><p><strong>Segment market<\/strong> \u27a1\ufe0f segment de march\u00e9<\/p><\/li><\/ul><h2>Le vocabulaire du marketing digital<\/h2><ul><li><p><strong>SEO (Search Engine Optimization)<\/strong> \u27a1\ufe0f R\u00e9f\u00e9rencement naturel<\/p><\/li><li><p><strong>SEM (Search Engine Marketing)<\/strong> \u27a1\ufe0f Marketing sur les moteurs de recherche<\/p><\/li><li><p><strong>Keyword<\/strong> \u27a1\ufe0f Mot-cl\u00e9<\/p><\/li><li><p><strong>Traffic<\/strong> \u27a1\ufe0f Trafic (site web)<\/p><\/li><li><p><strong>Conversion<\/strong> \u27a1\ufe0f Conversion<\/p><\/li><li><p><strong>Conversion rate<\/strong> \u27a1\ufe0f Taux de conversion<\/p><\/li><li><p><strong>Landing page<\/strong> \u27a1\ufe0f Page d\u2019atterrissage<\/p><\/li><li><p><strong>User experience (UX)<\/strong> \u27a1\ufe0f Exp\u00e9rience utilisateur<\/p><\/li><li><p><strong>Newsletter<\/strong> \u27a1\ufe0f Lettre d\u2019information envoy\u00e9e par mail<\/p><\/li><li><p><strong>Engagement rate<\/strong> \u27a1\ufe0f Taux d\u2019engagement<\/p><\/li><li><p><strong>KPI (Key Performance Indicator)<\/strong> \u27a1\ufe0f Indicateur cl\u00e9 de performance<\/p><\/li><\/ul><h2>Le vocabulaire anglais de la publicit\u00e9 et de la communication<\/h2><ul><li><p><strong>Ad \/ Advertisement<\/strong> \u27a1\ufe0f Publicit\u00e9<\/p><\/li><li><p><strong>Ad campaign<\/strong> \u27a1\ufe0f Campagne publicitaire<\/p><\/li><li><p><strong>Ad placement<\/strong> \u27a1\ufe0f Emplacement publicitaire<\/p><\/li><li><p><strong>Social media \u27a1\ufe0f <\/strong>r\u00e9seaux sociaux<\/p><\/li><li><p><strong>Slogan<\/strong> \u27a1\ufe0f Slogan<\/p><\/li><li><p><strong>Logo<\/strong> \u27a1\ufe0f Logo<\/p><\/li><li><p><strong>Brand awareness<\/strong> \u27a1\ufe0f Notori\u00e9t\u00e9 de marque<\/p><\/li><li><p><strong>Buzz marketing<\/strong> \u27a1\ufe0f Marketing viral<\/p><\/li><li><p><strong>Target audience<\/strong> \u27a1\ufe0f Public cible<\/p><\/li><li><p><strong>Storytelling<\/strong> \u27a1\ufe0f Mise en r\u00e9cit de la marque<\/p><\/li><li><p><strong>Pitch<\/strong> \u27a1\ufe0f Pr\u00e9sentation courte d\u2019un produit ou projet<\/p><\/li><\/ul><p>Exemple : <em>The new ad campaign increased brand awareness significantly. <\/em>(la nouvelle campagne publicitaire a augment\u00e9 drastiquement la notori\u00e9t\u00e9 de la marque)<\/p><h2>Le vocabulaire strat\u00e9gique<\/h2><ul><li><p><strong>Marketing strategy<\/strong> \u27a1\ufe0f Strat\u00e9gie marketing<\/p><\/li><li><p><strong>Positioning<\/strong> \u27a1\ufe0f Positionnement<\/p><\/li><li><p><strong>Segmentation<\/strong> \u27a1\ufe0f Segmentation<\/p><\/li><li><p><strong>Targeting<\/strong> \u27a1\ufe0f Ciblage<\/p><\/li><li><p><strong>Value proposition<\/strong> \u27a1\ufe0f Proposition de valeur<\/p><\/li><li><p><strong>Brand identity<\/strong> \u27a1\ufe0f Identit\u00e9 de marque<\/p><\/li><li><p><strong>Pricing strategy<\/strong> \u27a1\ufe0f Strat\u00e9gie de prix<\/p><\/li><li><p><strong>SWOT analysis<\/strong> \u27a1\ufe0f Analyse SWOT (forces, faiblesses, opportunit\u00e9s, menaces)<\/p><\/li><\/ul><h2>Le vocabulaire li\u00e9 aux donn\u00e9es et aux performances<\/h2><ul><li><p><strong>Analytics<\/strong> \u27a1\ufe0f Analyses de donn\u00e9es<\/p><\/li><li><p><strong>Data-driven marketing<\/strong> \u27a1\ufe0f Marketing bas\u00e9 sur les donn\u00e9es<\/p><\/li><li><p><strong>Metrics<\/strong> \u27a1\ufe0f Indicateurs de mesure<\/p><\/li><li><p><strong>ROI (Return On Investment)<\/strong> \u27a1\ufe0f Retour sur investissement<\/p><\/li><li><p><strong>Benchmarking<\/strong> \u27a1\ufe0f Analyse comparative<\/p><\/li><li><p><strong>Forecast<\/strong> \u27a1\ufe0f Pr\u00e9vision<\/p><\/li><li><p><strong>Survey<\/strong> \u27a1\ufe0f Sondage<\/p><\/li><li><p><strong>Focus group<\/strong> \u27a1\ufe0f Groupe de discussion\/test<\/p><\/li><\/ul><p>Exemple : <em>ROI is the most important metric for evaluating campaign success.<\/em><\/p><h2>Les m\u00e9tiers du marketing<\/h2><ul><li><p><strong>Chief Marketing Officer (CMO)<\/strong> \u27a1\ufe0f Directeur\/Directrice marketing<\/p><\/li><li><p><strong>Marketing Manager<\/strong> \u27a1\ufe0f Responsable marketing<\/p><\/li><li><p><strong>Brand Manager<\/strong> \u27a1\ufe0f Chef de marque<\/p><\/li><li><p><strong>Product Manager<\/strong> \u27a1\ufe0f Chef de produit<\/p><\/li><li><p><strong>Digital Marketing Specialist<\/strong> \u27a1\ufe0f Sp\u00e9cialiste du marketing digital<\/p><\/li><li><p><strong>SEO Specialist<\/strong> \u27a1\ufe0f Sp\u00e9cialiste en r\u00e9f\u00e9rencement naturel<\/p><\/li><li><p><strong>SEM Specialist<\/strong> \u27a1\ufe0f Sp\u00e9cialiste en marketing sur les moteurs de recherche<\/p><\/li><li><p><strong>Social Media Manager<\/strong> \u27a1\ufe0f Gestionnaire de r\u00e9seaux sociaux<\/p><\/li><li><p><strong>Community Manager<\/strong> \u27a1\ufe0f Animateur de communaut\u00e9<\/p><\/li><li><p><strong>Content Manager<\/strong> \u27a1\ufe0f Responsable \u00e9ditorial \/ Responsable de contenu<\/p><\/li><li><p><strong>Copywriter<\/strong> \u27a1\ufe0f R\u00e9dacteur publicitaire \/ Concepteur-r\u00e9dacteur<\/p><\/li><li><p><strong>Market Research Analyst<\/strong> \u27a1\ufe0f Charg\u00e9 d&#8217;\u00e9tudes marketing<\/p><\/li><li><p><strong>Data Analyst<\/strong> \u27a1\ufe0f Analyste de donn\u00e9es<\/p><\/li><li><p><strong>CRM Manager<\/strong> \u27a1\ufe0f Responsable gestion de la relation client<\/p><\/li><li><p><strong>Public Relations Officer (PR)<\/strong>\u27a1\ufe0f Sp\u00e9cialiste en relations publiques<\/p><\/li><li><p><strong>Event Marketing Manager<\/strong> \u27a1\ufe0f Responsable marketing \u00e9v\u00e9nementiel<\/p><\/li><\/ul><h2>Expressions marketing \u00e0 conna\u00eetre absolument<\/h2><ul><li><p><strong>To launch a product<\/strong> \u27a1\ufe0f Lancer un produit<\/p><\/li><li><p><strong>To build customer loyalty<\/strong> \u27a1\ufe0f Fid\u00e9liser les clients<\/p><\/li><li><p><strong>To increase brand awareness<\/strong> \u27a1\ufe0f Augmenter la notori\u00e9t\u00e9 de la marque<\/p><\/li><li><p><strong>To boost sales<\/strong> \u27a1\ufe0f Stimuler les ventes<\/p><\/li><li><p><strong>To analyze consumer behavior<\/strong> \u27a1\ufe0f Analyser le comportement des consommateurs<\/p><\/li><li><p><strong>To generate leads<\/strong> \u27a1\ufe0f G\u00e9n\u00e9rer des prospects<\/p><\/li><li><p><strong>To reach new markets<\/strong> \u27a1\ufe0f Atteindre de nouveaux march\u00e9s<\/p><\/li><\/ul><h2>Phrases d&#8217;exemple<\/h2><p>Voici quelques phrases d&#8217;exemple pour voir comment mettre en pratique les mots de vocabulaire que vous venez d&#8217;apprendre :<\/p><ul><li><p><em>The brand increased its market share in Europe. <\/em>(la marque a augment\u00e9 ses parts de march\u00e9 en Europe)<\/p><\/li><li><p><em>We must study the competition before launching the campaign. <\/em>(nous devons \u00e9tudier la concurrence avant de lancer la campagne)<\/p><\/li><li><p><em>The company wants to enter the Asian market. <\/em>(L&#8217;entreprise veut entrer dans le march\u00e9 de l&#8217;Asie)<\/p><\/li><li><p><em>Consumers are becoming more eco-conscious. <\/em>(les consommateurs deviennent de plus en plus conscients de l&#8217;\u00e9cologie.)<\/p><\/li><li><p><em>We need to understand our customers better. <\/em>(Nous devons mieux comprendre nos clients)<\/p><\/li><li><p><em>This new product will be launched soon. <\/em>(Ce nouveau produit va \u00eatre bient\u00f4t lanc\u00e9)<\/p><\/li><li><p><em>Apple is a powerful brand worldwide. <\/em>(Apple est une marque tr\u00e8s puissante dans le monde entier)<\/p><\/li><\/ul><h2>Am\u00e9liorez votre anglais des affaires avec My English School !<\/h2><p>Maintenant que vous connaissez les mots cl\u00e9s du vocabulaire marketing anglais, pourquoi pas aller plus loin avec une formation d&#8217;anglais sp\u00e9cialis\u00e9e dans l&#8217;anglais des affaires pour booster votre carri\u00e8re ?<\/p><p>Chez My English School, nous proposons des cours d&#8217;anglais des affaires sur-mesure et adapt\u00e9s \u00e0 tous les niveaux et tous les profils : que vous soyez directeur marketing, assistant marketing, chef de produit ou social media manager, votre formation s&#8217;adapte \u00e0 vous et votre domaine !<\/p><p>Apprenez l&#8217;anglais avec nos formateurs natifs ou de niveau bilingue et gr\u00e2ce \u00e0 notre m\u00e9thode unique bas\u00e9e sur la pratique orale de l&#8217;anglais.<\/p><p>Des questions ? Pour plus d&#8217;information, remplissez le formulaire ci-dessous et nous vous recontacterons d\u00e8s que possible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64e770cc elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64e770cc\" data-element_type=\"section\" id=\"form\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cab6038\" data-id=\"4cab6038\" data-element_type=\"column\" id=\"contatti\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-558eb8d3 acenter elementor-widget elementor-widget-wgl-double-headings\" data-id=\"558eb8d3\" data-element_type=\"widget\" data-widget_type=\"wgl-double-headings.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgl-double_heading\"><div class=\"dbl__title-wrapper\"><span class=\"dbl__title dbl-title_1\">Am\u00e9liorez votre anglais d\u00e8s maintenant !<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ba34a0f elementor-widget elementor-widget-text-editor\" data-id=\"7ba34a0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span>Parlons de votre projet de formation d&#8217;anglais ! Remplissez ce formulaire et nous vous recontacterons dans les plus brefs d\u00e9lais.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32621d31 elementor-widget elementor-widget-spacer\" data-id=\"32621d31\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c05a717 elementor-widget elementor-widget-shortcode\" data-id=\"5c05a717\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><form class=\"new-website-custom-form\" action=\"\/wp-content\/themes\/unicoach-child\/submits\/generic_form_fr_submit.php\" method=\"post\" 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required><\/div><div class=\"wgl_col-12\"><input class=\"w-100\" type=\"tel\" pattern=\"^[0-9 +()-]{6,15}$\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required><\/div><div class=\"wgl_col-12 new-custom-select-foo-fr\"><select name=\"school_type\" required><option value=\"\">Choisissez le type de formation<\/option><option value=\"1\">En centre<\/option><option value=\"2\">\u00c0 distance<\/option><option value=\"3\">En entreprise<\/option><\/select><\/div><div class=\"wgl_col-12 new-custom-select-bar-fr d-none\"><select name=\"school\" required><option value=\"\" selected>Choisissez une ville<\/option><option value=\"150\">Bordeaux<\/option><option value=\"126\">Merignac<\/option><option value=\"115\">Dijon<\/option><option value=\"138\">Grenoble<\/option><option value=\"49\">Lyon 3 Prefecture<\/option><option value=\"131\">Lyon 9 Gorge De Loup<\/option><option value=\"139\">Bron<\/option><option value=\"149\">Montpellier<\/option><option value=\"153\">Nice<\/option><option value=\"148\">Paris 9 Op\u00e9ra<\/option><option value=\"132\">Autre ville<\/option><\/select><\/div><div class=\"wgl_col-12 new-form-control-bar-fr d-none\"><input class=\"w-100\" type=\"text\" pattern=\"[0-9]{5,10}\" name=\"zipcode\" placeholder=\"Code Postal\" ><\/div><input type=\"hidden\" id=\"gclid_field\" name=\"gclid_field\" value=\"\"><input type=\"hidden\" name=\"recaptcha_response\" class=\"recaptchaResponse\"><div class=\"wgl_col-12 privacy-form\"><label><input class=\"general-form-privacy\" type=\"checkbox\" name=\"privacy\" required>Ayant plus de 16 ans, je d\u00e9clare avoir \u00e9t\u00e9 inform\u00e9 et je consens au traitement de mes donn\u00e9es personnelles conform\u00e9ment \u00e0 <a target=\"_blank\" href=\"https:\/\/www.myes.school\/wp-content\/uploads\/2023\/07\/MyBRAND-FR.pdf\" target=\"_blank\">la politique de confidentialit\u00e9<\/a>.<\/label><\/div><div class=\"wgl_col-12 privacy-form privacy_optional\"><label><input class=\"general-form-privacy-optional\" type=\"checkbox\" name=\"privacy_optional\">J\u2019accepte de recevoir des communications commerciales et promotionnelles relatives aux produits et services de la marque MyES<\/label><\/div><div class=\"wgl_col-12\"><button class=\"general-form-cta g-recaptcha\" data-sitekey=\"6LfzUQohAAAAAHsCskqqOk4lXySy5vePxpFbgi6q\" data-callback=\"onSubmit\">Envoyer<\/button><\/div><\/div><script type=\"text\/javascript\">var __ss_noform = __ss_noform || [];__ss_noform.push(['baseURI', 'https:\/\/app-3QNDKEDZ0Y.marketingautomation.services\/webforms\/receivePostback\/MzawMDEzMzS2BAA\/']);__ss_noform.push(['endpoint', '873cfbb2-bb14-45d3-ac72-4ca09b370e94']);<\/script><script type=\"text\/javascript\" src=\"https:\/\/koi-3QNDKEDZ0Y.marketingautomation.services\/client\/noform.js?ver=1.24\" ><\/script><\/form><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Si vous travaillez dans le secteur du marketing, vous avez sans doute remarqu\u00e9 que l&#8217;anglais est utilis\u00e9 tr\u00e8s souvent. Que ce soit dans une r\u00e9union, sur une plateforme ou dans un rapport strat\u00e9gique, l&#8217;anglais est partout ! C&#8217;est pourquoi conna\u00eetre le vocabulaire marketing en anglais est devenu indispensable, m\u00eame quand on travaille en France. Dans [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":188252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8075],"tags":[],"class_list":["post-188219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vocabulaire-anglais"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vocabulaire marketing en anglais : tous les mots \u00e0 conna\u00eetre absolument !<\/title>\n<meta name=\"description\" content=\"Ma\u00eetrisez le jargon du marketing ! 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